Hiut Denim Co. is a story of a town that stopped making jeans after 40 years of sewing. Then one day the founders said screw it, let’s do it again!

Hiut Denim focus on one thing – amazing jeans and they do so in a town that lost a huge denim producer. The Grand Masters make only 100 pairs of Hiut jeans a week and this underpins their philosophy – quality over quantity, while reinvigorating their town.

Last Updated: March 25, 2025